PAINT THE PICTURE

VISUALS.

Visuals are super important when it comes to telling a story and getting a message across to your audience. A major component to social media is the platform it provides for posting great visuals for your audience. Your visuals can make or break the post.

Here's a list -with some wonderful visuals to accompany- of why visuals are necessary in social media content.

1) Visuals attract and GRAB our attention...

this increases the likelihood of someone actually stopping to read and remember your social media post. An interesting/eye-catching visual is definitely going to help with getting viewers to pay attention to your post.

2) Our brain processes visuals a lot quicker and easier...

It takes a lot more time and energy for our brain to read a post with a bunch of text and understand the message. A post of a visual takes a lot less time and energy when our brain scans it, we can process the message a lot faster.

3) Visuals trigger certain emotions within...

If you want to evoke a certain emotion within your audience, visuals can really help spark certain memories and feelings inside us. And isn't that a huge part of story telling, evoking something within your audience?

4) Visuals can help with simplifying information...

Really complex/complicated information can be made a lot easier to understand when you add visuals like charts or graphs.

Infographics are a good example of this...

Now wasn't this list so much more fun and enjoyable to look at with my fun visuals....?

;)